This sports prize was introduced in 1987;  it aims to bring together all those who love Calabria, both inside and outside its boundaries, recognising and promoting the educational and popular values of football  by rewarding experts, footballers and journalists who best represent both the regional reality and its national identity. The ninth assignation of the  prize will be held in the Palazzetto dello Sport (Sports Centre) – the building has now been completed by the municipal administration and is the obvious choice for this ceremony.